Have you ever wondered, what is the purpose of blogging? Well, this article covers the five primary objectives of blogging, and how you can apply them to your blog.
These purposes include building an income, generating leads for your business, building authority in a niche, and more.
The central core purpose of blogging is to answer people’s questions. A blog is a tool that can answer questions through step-by-step guides, how-tos, videos, and more. Businesses can also use blogs to inform customers about their products and services, and regular people can use blogs to build an income.
There’s no cookie-cutter answer to this question, and I’ll most likely have a different purpose for blogging than you.
Anyways, let’s further expand the five primary blogging purposes without further ado.
5 Purposes of Blogging
1. Build an income
The first and foremost purpose of why most people blog is to make money.
You can make money blogging with various methods, including affiliate marketing, display advertising, products, courses, sponsored articles, and heaps more.
While it isn’t as easy to make money blogging as most think, if you’re consistent and produce high-quality (user-focused) articles, you will potentially make money.
Here’s the thing though, most bloggers will never make a dollar with blogging. This isn’t to deter you from starting your own blog; it’s just the truth that people need to hear.
Like starting a business, blogging comes with its pros and cons, and as many as 80% of bloggers quit their blogs.
It takes a long time to make money blogging, especially if you’re a beginner with no experience.
So, my advice is to start a blog as a hobby but treat it like a job. Write articles, customize your blog, and learn as much as possible.
With experience and time, you’ll start to earn some money, but it may take years to create a full-time income.
2. Generate leads for products or services
A blog is a tool that can help businesses generate leads for their products and services.
You can write blog posts in your niche and mention your product or service. I don’t recommend including it in all articles; otherwise, it will feel unnatural and more like a sales pitch.
Let’s imagine that you’re a business that sells pots for plants.
You could write articles answering questions about the best pots for different-sized plants and include your product in the mix. It’d also be good to talk about general plant care without links to your products.
This helps your blog feel more organic and natural, and customers can find your products by themselves.
There is nothing worse than reading a blog that feels directly like a sales pitch. It could turn off customers and leave them a negative feeling.
Also, while blogging can generate leads, it doesn’t happen overnight, and it can take a long time for search engine optimization to kick in. So, be creative, and share your blog posts to social media or your email lists.
3. Create a community to express your ideas
One of my favorite purposes of blogging is to create a community of like-minded individuals.
The great thing about blogging is that it’s your website, and you can say or post whatever you’d like without fear of your posts getting taken down or getting suspended.
With this, you can create a community of like-minded people and express your thoughts, ideas, or beliefs.
These personal story posts may never get indexed or found through search engines, but if you have a social media presence or email list, you can share it directly with them.
Blogs don’t have to be money or business-related; they can simply be an online journal for you to share your thoughts with your family or friends.
Also, what I find neat about blogging, is that I’ve never experienced hate or bullying. Those browsing my blog enjoy the same niche and want to get answers to their questions.
Unlike social media, where you can stumble upon people due to viral photos/videos, finding bloggers is more intentional, and with that comes less hate.
Another purpose of blogging is to establish yourself as an authority in your respective niche, which could, in turn, help you generate leads to your products or services.
For example, let’s imagine that I’m a real estate agent in Melbourne, Australia.
If I had 150 articles covering everything you need to know about buying a home in Melbourne, people could find me through search engines and use me as their realtor.
They trust me because I cover all aspects of buying a home in Melbourne through informative blog posts and want to work with me.
Now let’s say that I’m a real estate agent in Melbourne but only own a website with three articles. These three articles cover topics of real estate, but in the USA.
So, who would you choose as your real estate agent?
I’m guessing agent one because they made themself an authority in real estate for Melbourne and seemed more trustworthy than number two.
This same principle can be applied to bloggers.
If you choose a niche and write dozens, if not hundreds of articles over time, you’ll start to build a reputation and authority in that niche.
This authority can lead to sales of your courses, coaching services, physical products, and more.
While building authority in a niche doesn’t happen overnight, you can slowly get there if you’re consistent and produce high-quality, informative articles.
5. Help people
Have you ever thought about how impactful bloggers are in this digital world?
I know we get quickly forgotten about due to video platforms like YouTube, TikTok, Instagram, and more, but bloggers help millions of people every day.
Bloggers help people by providing how-tos, informative guides, answering questions, and so much more.
My niche helps people save money, plus learn blogging tips and tricks.
Food blogs help people learn exciting new recipes, how to cook, and essential kitchen skills.
Travel niches help people decide where to travel and how to stay safe while traveling.
Mom blogs help moms navigate parenting through guides, how-tos, tips, and so much more.
Whether it be finance, photography, or lifestyle, every blog niche helps people out in their own different way.
This list could literally go on forever because bloggers help people every day.
So, the final purpose of blogging is to help people. If you love giving advice, creating guides or how-tos, and seeing others succeed, I think you’ll be a great fit as a blogger.
Now, hopefully, this article has explained the five purposes of blogging.
While there are dozens of purposes, these are there five primary purposes that most people/businesses have when starting a blog.
I started a blog to build an income and help people because I was annoyed by the misconceptions around blogging and general lousy blogging advice.
I was sucked into believing that I could build a blog to a full-time income within three months, but that’s only possible for a tiny fraction of bloggers.
What’s your purpose of blogging? Or, why do you want to start a blog?